Legend has it that last year, when the first Winograd Report into the Second Lebanon War was about to be dropped like a cluster bomb onto the Israeli political and military scene, political king-maker and spin-master supreme Reuven Adler switched off his cellular phone, packed his bags and hopped onto a plane to New York.

Adler, head of a vast media and advertising empire and long-time strategic consultant to the top political echelon, was in a pickle: He was serving as an adviser to just too many cabinet members (almost half the ministers, from all coalition parties). Many of them needed guidance on how to outmaneuver, depose, discredit and beat down their fellow cabinet members ­ other Adler clients. Continue reading →