Just interviewed Ami Ayalon who is running in the Nike HumanRace 10K in Tel-Aviv with his three sons.

The race is taking place simultaneously in 25 cities around the world. Even though Nike Israel has a site of its own, too bad Tel-Aviv is not even mentioned on Nike’s Human Race site. Wonder why that is.

Thousands of people filled up Rabin Square ahead of the start, most of them wearing red Nike shirts.

Organizers say about 10,000 people signed up to run, some are more serious than others. It feels like there’s more here. I’m sitting here at a coffee shop opposite the Square, and there are a few runners in here looking at the books, sitting in the chairs; some are smoking and others are drinking coffee. A lot of other runners are mulling around in the square, where a huge stage has been set up and a dj is spinning some pretty mainstream upbeat music. Walking amongst the runners in the Square, I can see so many people wearing digital sports watches; many people have phones and music players in pouches on their arms; others are munching energy bars and bananas, and everyone is drinking water, its really hot here tonight and the humidity must be close to 80 percent. Continue reading →