A recent report by researcher Zvi Reich discovered that the average Israeli journalist relies on 2.5 sources for every story, as opposed to 3.5 by the average American reporter. Thirty years ago, a similar study showed that The New York Times and The Washington Post averaged some eight sources for a front-page story. The local media scene is in as much turmoil as America’s.
With Channel 10 on the verge of shutting down due to lack of finances, and the Israel Broadcasting Authority mired in stalled reforms and rock-bottom ratings, the models of both commercial and public news media seem to floundering. Ma’ariv is millions of shekels in debt, cutting costs, hemorrhaging staff and always on the verge of closing. Its two chief editors recently quit. A free daily closely allied with Prime Minister Binyamin Netanyahu has leapfrogged Ma’ariv and is now the second most read newspaper in the country. Ha’aretz has lost several of its leading reporters and editors in the past six months as management has cuts costs.
When he was here in 1993 on a Fulbright scholarship, Theodore Glasser, a professor of communications at Stanford University, found that Army Radio was the most credible news source in the country. It showed the government’s commitment to quality public broadcasting, he thought, and was a good example of how the state that thinks good journalism ought to exist can create conditions for good journalism.

To survive, let alone stay relevant, newspapers need to be viewed as essential public services, something a community cannot live without, like public libraries and schools, says Glasser. The Jerusalem Post sat down with him to speak about the future of media at a conference on the subject at the IDC Herzliya.
Glasser’s teaching and research focuses on media practices and performance, with emphasis on questions of press responsibility and accountability. He has held visiting appointments as a Senior Fulbright Scholar at the Hebrew University of Jerusalem; as the Wee Kim Wee Professor of Communication Studies at Nanyang Technological University, Singapore; and at the University of Tampere, Finland. Despite the crisis facing journalism, he says, enrollment to journalism schools across the US has never been higher. The new crop of journalists defines the trade much more broadly than the older generation, and can work across multiple formats.
The stories we’re putting on our front page seem to me to be getting more and more important [Iran, the settlements and Jewish identity issues.] But at the same time I’m seeing that these things are becoming less and less important to a new generation of people.
Even if they’re not interesting, the stories still belong on the front page. That’s the power of the press, to gain the attention of the policymakers. And that requires publishing the story even if no one reads it. That’s what a good paper recognizes. There’s a balance between those kinds of stories and other kinds of stories that people read and want. But if you give up your front page, you give up your mission. Continue reading →